Building CATALYST is inspired by the work of W. Edwards Deming — whose systems thinking and statistical methods transformed manufacturing.
Those same principles are equally relevant to construction. Deming’s assertion — “Lack of knowledge — that is the problem” — captures the core mission of CATALYST: predict outcomes earlier and guide projects toward success.
We’re building a new foundation for construction — one that actually works.
Construction has no shortage of expertise or effort. What it lacks is a reliable way to create knowledge early enough to shape outcomes. Most certainty still arrives late — after decisions are made, options are constrained, and costs are already locked in.
Building CATALYST exists to change that.
Our work is inspired by W. Edwards Deming, whose systems thinking and statistical methods transformed manufacturing. Deming believed poor outcomes are rarely caused by people, but by systems that deliver information too late. His insight still applies to construction today: “Lack of knowledge — that is the problem.”
CATALYST operates before estimating — and ultimately beyond it.
Building CATALYST is construction’s first Deming-based Knowledge System. It produces structured, data-driven cost models that allow teams to predict outcomes, test decisions, and understand risk when change is still affordable. These models are not summaries of drawings — they are systems that connect function, scope, and cost into a coherent whole.
Estimates, when required, become derivatives of the model — not the driver of it.
By shifting the center of gravity from static estimates to living models, CATALYST gives owners, architects, and builders a shared, real-time source of truth. As scope or assumptions change, the model responds instantly — revealing cost and risk implications immediately, not weeks later. Iteration becomes deliberate, fast, and informed instead of slow and reactive.
Decisions are guided by data that understands what’s inside the building — not generalized cost-per-square-foot averages.
The result is earlier certainty, clearer direction, and projects shaped by knowledge instead of reaction.
Construction doesn’t need more detail sooner. It needs a system that makes outcomes knowable earlier — and keeps that knowledge intact as projects evolve.
That’s what we’re building.
